goCostaRica allows travelers to explore beauty, adventure of the country, create customized video experience
ATLANTA, GA (September 24, 2013) – Today, the Costa Rica Tourism Board announces goCostaRica, a new travel iPad® app created by advertising agency 22squared and developed by MaxMedia. The app allows travelers to explore Costa Rica through a selection of videos, photos and interactive maps. Users can also build their own Precation video – a customizable pre-vacation film composed of footage captured by director Patrick Pierson – share it with friends via Facebook and discover the culture, nature, adventure and relaxation that await them in Costa Rica.
“Tablet usage for travel research is up, and because there are so many rich experiences in Costa Rica – from the rainforest and Arenal Volcano to the butterfly garden and Manuel Antonio National Park – we’re lowering the barrier of entry for people who are curious about the country by giving them a preview of what’s possible,” said John Stapleton, EVP, Chief Creative Director, 22squared. “goCostaRica incorporates the authenticity of the country, and we hope it will encourage viewers to dream about and discover the vast beauty and diversity of Costa Rica.”
Culled from 70 hours of footage and thousands of images, the content in the goCostaRica app is a result of a 10-person crew working 28 straight days to cover 33 locations. Users can arrange the content in any manner they please, creating Precations that let them experience Costa Rica before they visit. Choosing from 41 different videos and 8 automatically assigned music tracks, users have the ability to create hundreds of different Precations. The goCostaRica app is an evolution of the Costa Rica brand’s happiness platform, positioning that was established through Costa Rica’s Effie Award-winning Million Dollar Gift of Happiness campaign.
“goCostaRica gives users the opportunity to connect with all the beauty, culture and sustainability of our country from anywhere in the world,” added Ireth Rodriguez, Deputy Manager & Marketing Director, Costa Rica Tourism Board. “With this app, we’re amplifying the buzz from the Gift of Happiness campaign, and leveraging it to invite new visitors to share in the excitement of the Pura Vida spirit and increase travel to Costa Rica.”
About 22squared
22squared creates exponential ideas for exponential results because who doesn’t want to add “squared” to reach, advocacy or sales? We are the #3 Most Effective Independent Agency in the country and we create big brand ideas for Baskin-Robbins, Buffalo Wild Wings, The Costa Rica Tourism Board, Florida’s Natural Growers, Publix Super Markets, Inc., Southeast Toyota Distributors and other iconic brands to spark conversation in the public at large and turn customers into advocates. How else could a 91-year-old shop reinvent itself and be awarded iMedia’s Best Agency for Social Media? Visit 22squared.com to learn more.
About the Costa Rica Tourism Board
The Costa Rica Tourism Board, created in 1955, is responsible for promoting Costa Rica as a tourism destination nationally and internationally; establishing tourism norms, regulations and incentives; and certifying Costa Rica’s hotels, travel agencies, rental cars and other tourism service providers under its world-renowned Certification of Sustainable Tourism program. For travel information about Costa Rica, contact the Costa Rica Tourism Board directly at 1-866-267-8274, visit www.visitcostarica.com or follow us on Facebook, Twitter or YouTube.
About Dave's Travel Corner
Dave's Travel Corner is a travel content, resource provider and community (founded 1996) providing travel Guides written about Dave's personal travel experiences and Journals, pages that contain trip summaries and experiences written by fellow travelers. We spotlight locations and attractions with an article linked directly from our homepage including content across our blog, photo and video galleries. We use a combination of social media, written content, photography and videos to promote locations. Not only does the content appear on this site but we have direct partnerships with other well visited travel sites for placement of the content. Since 1996, we have also established hundreds of relevant link exchanges with other travel sites.
Visitors to Dave's Travel Corner will also find thousands of travel related links organized by categories on the Resources Page, a Photo Gallery containing International travel photos, Book Reviews, and Product Reviews focusing on products useful for travelers, fully automated Forums, Tour Bookings offering over 4400 unique tours around the globe, Interviews with those making news in the travel industry and Videos - specializing in International travel videos as well as home of the Dave & Jim Show.
Dave's own travel blog is Above the Clouds which focuses on International Travel & Lifestyle.
For information on advertising please choose from a variety of advertising options here.
Contributors are welcome
Learn how you can contribute About www.davestravelcorner.com/about
This new brand captures the essence of Costa Rica. It provides a better image of what the country is about. The friendly “Esencial Costa Rica” is a great description of the country with all its industry and tourism business.